We debuted the House of Jumpman WhatsApp Experience at Sole DXB, the largest fashion, footwear, music, and lifestyle festival in the Middle East. Instead of making people wait in long lines and refresh browsers hoping to get lucky, we streamlined the sneaker drop experience and made it a lot more fun. After scanning the QR code and singing up, people received hourly updates on upcoming drops so they never missed their chance to enter the raffle for a chance to buy them.

The House of Jumpman WhatsApp Experience favoured true sneakerheads over
resellers; to join the raffle, people had to flex their sneaker knowledge and correctly answer trivia questions. If they successfully entered the raffle, they received a digital scratch-off ticket to see if they won. Winners could skip the normally long lines associated with sneaker drops and simply purchase them at the Heat Vault, a VIP area located next to the House of Jumpman installation.

React